Ayo Amusan is the Founder and CEO of Persianas Retail Limited (PRL), a leading retail company and the highest-earning sports brand retailer in Nigeria. PRL is currently the official partner of the PUMA and Lacoste brands in Nigeria, with 13 PUMA, Lacoste, and The Mix stores. The Mix is PRL’s multi-brand store.
She is an accomplished thought leader with over 20 years of operational and leadership experience in the retail, entertainment, and real estate industries. Ayo is focused on international market entry, brand building, community building, expansions, partnerships, integrations, and consolidations.
Ayo is passionate about brand building and has onboarded several international brands, including PUMA, Lacoste, Hugo Boss, Hackett, Armani, and Paul Smith, among others.
Since launching PRL in 2009, she has been at the forefront of driving growth in Nigeria’s retail sector and building a formidable community alongside it. Ayo and her team at Persianas Retail are committed to driving the retail culture in Nigeria and are constantly delivering the most immersive and innovative shopping experiences to customers.
Her vision has always been to bridge the gap between international brands and consumers, as well as spotlight local brands and ensure that consumers get global-standard shopping experiences in Nigeria’s emerging premium retail sector.
Leveraging media and entertainment partnerships with global sensations like Davido, she is expanding Nigeria’s footprint globally. The PUMA X Davido collaboration is noteworthy as the first of its kind where a global brand like PUMA collaborates with an African artist to launch a full collection. The collaboration continues to drive remarkable disruption in the retail sector, making PRL the go-to sports brand retailer in Nigeria.
Ayo is also a Director and on the board of the Persianas Group, Nigeria’s largest indigenous commercial real estate and retail development company, with 6 malls nationwide. Persianas owns the largest chain of supermarkets in Nigeria, with over 25 stores across the country.
She currently serves on the boards of Persianas Group, Skillup Africa Limited, and Seaview Investments Limited.