Adeniyi Omotayo is the founder and MD/CEO of the Betensured Group, a sports prediction service. The 29-year-old Metallurgical and Materials Engineering graduate from the University of Lagos is from a family of lawyers. With an internship experience with Total E&P Nigeria Limited in 2011, he secured his first full-time job with oil servicing firm Sellafield Energy in 2014 while his company Betensured was established shortly before the commencement of his NYSC program in March 2015.
The company started as a free betting tips blog but began paid service officially in November 2015 and was officially incorporated in Nigeria one year after it was founded on 29 March 2016. Betensured has since expanded operations to East Africa and currently has physical offices in Nigeria, Kenya, and Uganda with over one million registered users and at least 35,000 yearly subscribers.
Betensured operates in eight different languages (English, French, Spanish, Portuguese, Italian, German, Russian and Chinese) and has subscribers from at least 70 countries.