Adaobi Nwakuche is a distinguished and highly skilled insurance professional with over 23 years of experience.
She started her insurance career in 1997 with Standard Alliance Insurance Company Limited, Lagos as a youth corps member with the start-up team. There, she rose through various ranks, exceeding targets, before leaving the organisation as the Group Head, General Business Marketing Group after 10 years of meritorious service. Within the space of 10 years, she championed the success of various strategic alliances created by Standard Alliance with several organisations for the company’s insurance and risk management solutions.
In 2007, Adaobi joined Staco Insurance as a Deputy Director. At Staco Insurance, she managed and supervised the technical activities of the Lagos Control Office, South-East and South-South regions, as well as drove the market expansion and business revenue growth for these regions. She was the driving force behind the exponential growth of the organisation during the period.
In 2013, she joined Equity Assurance Plc, Lagos as Director (Commercial Division), where she successfully defined the company’s marketing strategy and framework, repositioned the organisation, and grew the company’s revenue and market share within 1 year of resumption. Furthermore, she championed customer centricity to retain customers, spearheaded the development of the corporate direct market channel, and achieved positive cash flows and profitability within 12 months.
In 2015, she left Equity Assurance for Heirs Insurance as Executive Director, Business Development, and in December 2020, Adaobi was appointed MD/CEO of Heirs Insurance Limited by the board, where she championed the company’s market dominance.
Adaobi holds a BSc. in Government and Public Administration from Abia State University, an MBA (Business Administration) from ESUT Business School, and a Ph.D. in Insurance, Risk Management and Corporate Governance from the European American University. She is an alumnus of the Harvard Kennedy School and the Lagos Business School. She is a member of the Chartered Insurance Institute of Nigeria (CIIN) and the Chartered Insurance Institute, London (CII).
She has received over 15 different awards from various organisations, including the Vocational Merit Award for outstanding contributions to the insurance industry by Rotary Club and Outstanding Leadership & Excellence Award in West Africa by the Chartered Institute of Public Resources Management & Politics (CIPRMP) Ghana.