By Amaka Eze, Nigerian Lifestyle Correspondent
Luxury watch and lifestyle brand Bay Ice has unveiled the Halo Collection, a women’s timepiece designed to embody confidence, poise, and presence. The launch comes under the campaign platform “Her Time. Her Story.”
As part of the rollout, Bay Ice proudly announced Nonye Udeogu (@thisthingcalledfashionn)—the Nigerian fashion creator behind ThisThingCalledFashion—as a Friend of the Brand, marking a new chapter in its women-focused storytelling.
Celebrating “Her Halo Moment”
Bay Ice describes the Halo as a watch for women who step boldly into their moment. “Halo is for the woman who doesn’t wait for her moment—she steps into it. Nonye represents that spirit. Her style is intentional, her journey inspiring, and her presence effortless,” the brand noted.
Design & Craftsmanship
The Halo Watch is crafted as an everyday signature piece that still feels elevated. Key features include:
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316L stainless steel case and case back
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Strap options: stainless steel bracelet (14mm) or African leather
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Quick-release lugs for easy styling
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Wave-pattern embossed dial with applied index markers
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Dome mineral glass with coating
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Luminous hands for visibility
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Water resistance: 5ATM (50m)
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Slim Japan Miyota GL22 movement
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Bezel options: Plain Jane or VVS natural diamond full-cut bezel
The collection offers customers a choice between understated minimalism and high-luxury statement design.
A Strategic Partnership
Nonye Udeogu’s appointment reflects Bay Ice’s commitment to celebrating women who are building their legacies with intention and grace. Her influence in Nigeria’s fashion space aligns with the brand’s vision of empowering women through timeless design and storytelling.